Tag: SWOT

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SOSTAC Digital Marketing Strategy Planning Template for Online Business Success

Ever since marketing consultant Paul Smith devised the SOSTAC Model of marketing, it has found extensive application in online business. It is a simple and straightforward model that follows a sequence of steps that must be included in any good marketing plan. At the same time, it avoids complexity, excess and unnecessary expense. SOSTAC is [...]

December 25, 2010 | 4 Comments More

10 Tips for Avoiding Financial Failure in Business

If your new online business can make it through the first three years, the chances are pretty high that you will survive long term. The question becomes how do you properly avoid financial failure during those critical years, and beyond?

December 11, 2008 | 0 Comments More
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