Social Media Advertising & Web 2.0 – Online Creative Business
Social media is the true growth cycle for the online creative business, and proof that the online marketing world, that online profit from strong copy and conversions, is here to stay. The online world evolves more and more. In ten years, something may trump social media. But what is social media?
Social Media Defined
Social media is the new form of internet communication. It’s not always about profiting from it, but this article will focus clearly on that aspect, bringing more profit to your online creative business by tapping into the world of social news, bookmarking, network, and even photo and video sharing.
Gregory Go of About.com called it an umbrella term for a host of Web 2.0 forms. Remember, Web 2.0 and social media are the same, it’s just the term “social media” is more common today. There are several forms of social media, and many ways to profit from each.
Social News
Ever heard of Digg or Stumble Upon? These are two of the hotter social news forms. It’s all about user friendliness with social media, and social news is the perfect example of this. For example, you run an online creative business specializing in say rare jewelry or some other tangible item. You decide you need some extra marketing, or want to inform readers more on why your products are the best. You start a blog, maybe hire a writer to edit and/or write the content. But there are no hits on the blog, no one is reading, no one is following links from the blog to your main site. Meaning: no sales are coming from it.
Enter social news, where you can submit your posts to certain sections of each site. For example, on Digg.com you will enter the web address of a blog post, pick a category, write a brief description of your post, and publish it online. This links to your blogging article. You can do the same with Stumble Upon or other media sites like Reddit. One useful strategy is to write one description and use it for as many social news sites as possible. This speeds up the process: write one description, upload it to many social news sites. Try it out; social news is the best way to market your online creative business with blogging.
Social Bookmarking
Similar in scope to social news, social bookmarking is all about sharing bookmarks of recommended sites. The biggest of these services is Delicious, where bookmarked pages are shared on a massive site. This is a less direct way than social news, and is still a growing field. It may not work better than social news, but social bookmarking can work for the right businesses. It depends on where you value your time, as this could be a shot in the dark at getting serious buyers and constant readership.
Social Networking
Social networking does work for businesses and in many ways more than social bookmarking. Though not as powerful for businesses, there are millions of people on social networking sites. You know them as Facebook and Myspace. Many businesses upload pictures and or content. It’s all free, a useful way to meet buyers and readers on a more informal level.
Other Forms
The three mentioned are best for businesses to explore, with the best being social news, social networking as a close second. The next forms of social media are photo and video sharing, microblogging, and social reviews. These sites offer a more personal touch, but are rarely used in terms of profit.
Final Say:
Social media is here to stay, rising up as blogs are becoming more and more popular. Perhaps the easiest method to get some bonus/free advertising and readers is via social news. Start a blog to promote your business. It’s as simple as writing a weekly article, submitting it to Digg, and waiting. It’s truly the fastest way to get buyers, but you have lots of competition. So be different, employing key marketing strengths online.
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- Basics of Marketing and Considerations for Social Media Communication
Category: Social Media Marketing
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As social media advertising is a popular method for delivering creative content online. Magazine advertising & Newspaper advertising will be a popular method for delivering creative content offline. Per my personal experience magazine ads can bring a dramatic change in your business.