Creative Business – Niches to Riches

admin | October 30, 2008 | 0 Comments

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Popular marketer Karon Thackston (of MarketingWords.com) offers many strategies for businesses on her site. Two simple but ingenious ideas she has are on opposite sides of the creative business spectrum. (1) Increase your areas of expertise, and (2) specialize or narrow your niche. Two opposite strategies for creative business success. Increasing your areas of expertise means finding more niches to fill. You sell books; start selling movies. Specializing means, you sell all kinds of cars online, but since gas is high you decide to specialize in hybrid cars.

Two different strategies, both work. My personal opinion is to try out several different niches in the beginning, seeing the market for each. Here is a four step strategy for creating strong niche markets.

A Website?

Building a website puts you ahead of many other businesses from the beginning. Then, offering online services opens up doors to thousands of other markets. This puts you in a niche from the outset, but doesn’t show anything to the customer. There are millions of sites! So you need to stand out in some way, mainly by offering yourself as an expert in the field. For one, you can write and publish free articles on your site, informing your readers of latest trends in the market.

Get Emails

If you do use free articles to get some respect from readers, and good writing will do that, then you can also do what successful business writer and marketer Robert Bly noted in a business article: get email addresses! Getting emails, with the customer’s permission, is the perfect way to build upon a growing database of customers in your area of niche. If you can send them free press releases and articles, they will likely be interested in going ahead and signing you over their emails. This opens all kinds of doors for your online creative business, like with selling special services , offering coupons, or even telling them of sales and free shipping when sales are slow.

Get Noticed by The Informers

Even if you offer free articles, you need to get some respect from others in the field. This isn’t customer testimonials, the next step, but getting the best form of free press. You are selling business reports for stock holders, or perhaps ebooks. The first step is to make sure these reports are worthwhile, and then sending free materials out to websites in the same field. It sounds simple, but if you can get some “free” press on the net it goes a long way. This can all be done with an email and some careful research on what sites are most popular in the field. You can even go to a social marketing site and explore top blogs in your business field. If there is a business, there is not only a site but often a blog where buyers explore for reviews.

Customer Testimonials on the Niche

If they say you’re way better than the competition, you get trust from buyers. If you can promise them the goods, and deliver, it’s a sale. Yes, you need to really hook their emotions, lead them to action, and then actually convert the sale, but if 10 customers note how they loved the book, including maybe a famous name in your selling field, you’re a success.

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