Be Different: Marketing Plan

admin | October 30, 2008 | 0 Comments

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You’ve got them to your site. But often you’re getting the kinds of buyers who simply don’t want to purchase anything for your price. Your copywriter, or you, keeps them reading. Either (1) there isn’t a strong conversion selling the crucial benefits and using a strong call to action or (2) you need to tap into other forms of online marketing and profit.

What you really need is a new, expanding marketing strategy. This goes beyond social marketing and PPC ads; you are directly engaging the interest of readers, keeping them curious. That means you can profit in another way.

Start as the Expert

You don’t have to have a degree in physics to write about physics, and you don’t need a billion dollar business to market yourself as the top company in your field. You just need to offer useful knowledge again and again. This is all leading to a sell, but a different kind of sale. You will be using this online creative business knowledge to profit. If you sell rare books, even write a small article for book publishers or newspapers occasionally, you don’t need the million dollar book deal to get noticed. You have experience, more than the reader, and that makes you an expert. Now let’s tap into that with some more passive income.

Passive Income, Be Different

They don’t want to buy your $1,000 rare first edition Ernest Hemingway novels … they just like reading your pieces on the great writer, or looking at the pictures. This is a very specific example, but the point is you are informing. It doesn’t even have to be in SEO form with keywords and keyphrases. What you can do is create passive income again by being different, forging out into other marketing fields. Start a group of book fans. I know of one famous writer who started a major group on Yahoo! Groups, then expanded this single group into another successful newsletter. With the fans of the old group, he created a demand for advertising in his newsletter. He’s now charging high rates for small ads, all because he took a creative business to the next level. That is one strategy, a small plan used successfully to expand. It’s all marketing. Whether it’s a free ezine which leads to a paid ezine, the possibilities for marketing the online creative business are limitless.

Broadening Your Niche

If you become an expert in one field, why not expand into another? You’re an accounting firms selling online software for the B2B market. Do you see where this is going? Now, niches start you as the expert, but there are ways around this. Start a B2C site utilizing similar software, but on a separate site with a separate domain. You can still link to each site, but by using two separate sites the passing customer may see you as an expert in one, while in fact you’re an expert in both.

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