If you want to keep your business in the black, and continue to improve revenue over time, the online world is the perfect market to do so. If you already have an online site, this guide will explain the core rules of gaining more reader response on your pages. Whatever you offer, a true creative [...]
A creative business online … a work from home reality … developing an online presence—these are all positives which inevitably lead to incredible success for some entrepreneurs. This is still about capital, but when you are earning enough to put your children through college or just to pay all your bills, it comes down to [...]
The online creative business truly goes from niches to riches, from marketing toward the right kind of potential buyer, and often just as much about working lots of hours. Meaning: sometimes you have to work double shifts to really see this creative business take off. There is a whole strategy at play by successful entrepreneurs; [...]
You’ve brought the customer to the threshold, and for some reason he/she isn’t buying. You offer a report on a popular field of business … you market yourself as an expert in the field … you build testimonials for advance readers (or buyers) of your work … yet the sale isn’t converted. What went wrong [...]
Popular marketer Karon Thackston (of MarketingWords.com) offers many strategies for businesses on her site. Two simple but ingenious ideas she has are on opposite sides of the creative business spectrum. (1) Increase your areas of expertise, and (2) specialize or narrow your niche. Two opposite strategies for creative business success. Increasing your areas of expertise [...]
