Working More Hours? Work Less Hours Online
Posted on 30. Oct, 2008 by Trond in Creative Business Online
The online creative business truly goes from niches to riches, from marketing toward the right kind of potential buyer, and often just as much about working lots of hours. Meaning: sometimes you have to work double shifts to really see this creative business take off. There is a whole strategy at play by successful entrepreneurs; not the kinds carrying suitcases of money in movies, nor the ones selling the latest cleaning supply for incredible prices. No, this is simply about managing your time as an owner of a creative business, starting with the freelance.
What is Freelance?
When you’re making $100 an hour, not an unrealistic figure down the line for some entrepreneurs, you truly have to know how do manage your time. This piece will detail that more, but first a few words on freelancing. It’s a side income, a work from home opportunity, and can get your foot in the door in many service fields. Whatever your position, you likely have the opportunity to freelance on the side for some added income, working less hours than your normal business operations, and getting a high hourly rate (like that $100/hour!). Freelance means delegating, then saving. One way often misunderstood is the work from home opportunity.
What is Work from Home?
It’s not an infomercial; work from home has plenty of benefits. You work at home and keep an eye on the kids. You are free to do what you want, more or less, when you want. There is another side to this whole enterprise. Savings. Savings from working from home shouldn’t be discounted. If you run a creative business from home, working the hours you want, not driving the 45 minute trek both ways back from home to work, you save money. When you can build your office into your home instead of renting a suite, you save money. Work from home is more about savings than anything else.
Then it’s about saving time, which in facts makes you work less hours. Just saving on the drive into town has its benefits beyond gas. When you’re making more money, your time is more valuable. This means you can outsource.
Outsourcing
Working from home or not, freelancing or not, it’s good to gain an understanding of both these pursuits in the creative business field. That means you know a good work from home contact from a bad one, a freelancer living locally in town you can trust, and use these types to save you money.
Famous consultant and business entrepreneur Robert Bly noted how, when he’s making far upwards of $100/hour, it costs him too much money to mow the lawn or to stop by the post office. He outsources all this work, actually saving more money than spending. If you are charging $50/hour, spending two hours on your lawn or making a one hour stop at the post office is costing you money. Outsource, because your time will be saved. You will work less and make more.
Working Less Hours with Higher Pay
This all leads to the final point, where you think in terms of money first, calculating what’s profitable and what’s a waste of time and money. You can work less, make more. This means tapping into the huge work from home field, the freelancing market in dozens of fields like accounting, web design, and copywriting, and then valuing your time from the outset. The creative business also allows plenty of opportunity for passive income, income which has you less directly involved in the sale. Once you start a business, or expand one, these are lessons it’s best to know ASAP. It’s the KISS principle in action, so keep it simple and about saving time and money.
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