5 Tips for a Failed Blog
Posted on 01. Nov, 2008 by Trond in Creative Business Online
No one is coming to your blog. Since day 1 you’ve reached a few hundred readers, getting no loyal return visitors. You are ready to quit on your blog, but wait, there it is, the idea of reworking the blog. It won’t work … it can’t work … it takes too much time.
Not so. A failed blog isn’t a failed attempt at writing. The market is still growing, but already somewhat bloated. You just need to stand out. In ten minutes, I explain how to rework a failed blog, to make it stand out and start earning you online revenue.
Hit the Keyword, Use Social Media:
If you believed the work from home myth that you could make $$$ just by writing what you wanted, not utilizing things like keywords, or for that matter hard work … welcome to the new reality. Your blog can still work! It takes a lot of keywords and social media tools, both intertwined. It would take more than one article to explain all the benefits of keywords and social media, but for now let’s keep it simple. What keywords are people hitting on more than others? It may be a topic you have no experience in, or on the other hand, one you don’t care to write about. You may have to bite the bullet.
By social media I mean using the true power of the internet. If you are not posting your blog posts to sites like Digg and Stumble Upon, that’s a problem. If you are but it’s almost a waste of time, consider studying the hottest topics on the front page of those sites.
Who are Your Readers?
Next, you want to find out just who your readers are. Even a failed blog will get hits, but often will not get the golden repeat visitor. Writing well is the obvious solution, but writing “series” or “columns” on your most popular topic works too. If they like the first piece of the column, they just may come back to read the second . You need to make sure it is there when they come back.
The Benefits of a Fresh Look:
Sometimes blogs are hard to read, or just don’t look the way you wanted. “But it’s a failed blog anyway …” It may be a successful blog if its look is original, if the posts are easy to find, if the pictures stand out, and if it’s all formatted correctly. This is simple blogging 101. Eye candy works online.
Less Paid Posting:
Paid posting can spell the end of a successful blog. Some failed bloggers just fill their pages with paid posts, thinking it won’t even matter anymore. This isn’t entirely wrong, but eventually those paid blogging assignments will stop coming in. What then? Be frugal with your paid posts. For each paid post on a blog you are serious about reviving, create 1-2 original pieces of content. You’re still getting paid, but you’re also offering fresh content.
Be Less Personal, Be More Personal:
I say both because some blogs take each to an extreme. In some cases, there is no reason to bring yourself into a blog post. In other cases, it’s almost required. Some bloggers just write business like copy nonstop, while others explain their dog is sick. A little of both is the best option. For example, when writing a blog post on faith, you can bring yourself in because you’re expressing your beliefs. On the other side, explaining how much you like a novelist all through the text of a book review is pointless and frustrating to read.
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