Archive for 'Search Engine Marketing'
The Importance Of Keyword Research
Posted on 15. Nov, 2009 by Trond.
If you are planning a website for your small business or are looking to increase the effectiveness of an existing website there is nothing more important than spending time on the first step of the process. No, it’s not which hosting company or designer to choose. It’s not how you want your website to look or behave. It’s your keywords.
If you are trying to expanding your business using the internet or generate leads from your website, you have three options. You can choose to pay to advertise, you can choose to optimize your site for the search engines in the hopes of generating free traffic, or you can do a combination of the previous two techniques. No matter what route you take, keyword research and selecting the right keywords for your site is a very important but often overlooked step in the process. (more…)
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Why SEO is the Ultimate Traffic Generation Method
Posted on 10. Nov, 2009 by Trond.
SEO (Search Engine Optimization) is the main process wherein an internet marketer improves the quality and volume of traffic to their website. The higher your site lands in the rankings, the more visitors you’ll get to your site. Taking marketing strategies into consideration, it is the best way to increase a site’s relevance. The harsh reality is that if your site doesn’t make it in the rankings to the initial rankings page, there is a good possibility that all the effort you’ve put into your website could be for naught.
The amount of traffic generated by SEO is second to none and for that reason alone, it is the ultimate traffic generation method. To say the least, it doesn’t matter whether it is media publicity, press releases, or social networking, they cannot compete with SEO for generating traffic to a website. So what is it that makes SEO such a successful method for generating traffic? The main reason is because 90% of the people searching the internet for products and services use search engines to find what they are looking for. (more…)
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The Importance of SEO for B2B Creative Business Part 1, Basics
Posted on 02. Nov, 2009 by Trond.
Why use SEO for your creative business?
This series focuses on selling for the B2B market, a billion dollar field online.
Another question: Why go online with your B2B creative business?
Here’s food for thought. In a recent book called “The Role of Search in Business to Business Buying decisions,” which was quoted on MarketingToday.com, a huge amount of creative businesses researched online before making a purchase. They needed a product or service, and over 90% of them looked to the internet! That’s a number you can profit from. (more…)
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Top 10 Keyword Phrases to Make Money Online
Posted on 21. Oct, 2009 by Trond.
In order to make money online, you should know the top 10 keyword phrases. There are many ways to use keyword phrases to make money online but here we will just be looking at the top 10 and how to get them: (more…)
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25 Fun Facts About Google Co-Founder Sergey Brin
Posted on 18. Oct, 2009 by Trond.
In the mid-1990’s, two doctorate students at Stanford University met and shared an uncommon love—the love for search engine development. Eventually, these two ‘nice boys,’ Sergey Brin and Larry Page, created Google in a friend’s garage. Find out some interesting facts about Sergey Brin, an almost timid young man with a kind heart and great vision. (more…)
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What You Always Wanted to Know About Google (But Were Afraid to Ask)
Posted on 18. Oct, 2009 by Trond.
Google is certainly one of the most, if not the most, successful and powerful company of the Internet age, and during its short history, this remarkable company has literally transformed the search engine and Internet advertising landscape. What lies at the heart of this amazing company, and its founders Larry Page and Sergey Brin? (more…)
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Semantic Web
Posted on 11. Oct, 2009 by Trond.
Could Semantic Web be the next Web 3.0? There are many saying so, but more who have never heard of it, or heard of semantic web and never understood what it meant. And there is a reason for that: it’s not simple stuff. (more…)
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Search Engine Wars: Can Bing Topple Google?
Posted on 29. Sep, 2009 by Trond.
Now that Bing’s been out for a while, one wonders if this is the search engine that can finally topple Google. As the default search engine with the latest version of Internet Explorer coupled with a massive advertising campaign, many computer users are giving Bing a try and finding that Bing isn’t just a pretty interface with its gorgeous images and fun facts, it’s a search engine that works.
What’s so great about Bing? After all, who needs another search engine? Surprisingly, Bing introduces features that make searching for relevant content easier and more enjoyable than ever before. Coupled with the new features of Internet Explorer 8, Bing is well positioned for success. Among the more notable features are: (more…)
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Google AdSense Tips – The Importance of Proper Placement
Posted on 29. Sep, 2009 by Trond.
When it comes to real estate, of course, the three most critical factors are location, location, and location, but many of us fail to realize that this real estate maxim is true when it comes to online real estate as well. Online properties can be just as valuable, or even more valuable, than properties in the brick and mortar world, but the location of those properties is an integral part of their intrinsic value. (more…)
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Google AdSense Tips – Going Beyond the Basics
Posted on 29. Sep, 2009 by Trond.
For many website owners, the Google AdSense program has been an enormous success, and many successful web entrepreneurs are enjoying incredible earnings month after month through this powerful program. For the vast majority of Google AdSense participants, however, the results are less than stellar. Part of what separates the AdSense stars from all the rest is knowledge, and a willingness to go beyond the basics of the program. (more…)
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How Pay Per Click Advertising Work
Posted on 27. Sep, 2009 by Trond.
Pay per Click (PPC) advertising is an internet marketing platform where an advertiser pays for site traffic by working with a third party advertising network like Google AdWords, Yahoo! Search Marketing, and MSN adCenter. The process starts with the advertiser selecting specific keywords that visitors might use when searching for a product online. An ad campaign is designed around the selected keywords. The advertising network then negotiates the cost of launching this ad with the advertiser. Specifically, a price is assigned to every keyword used in the ad, and the cost is charged by visitor click, or cost per click (CPC). This means that when the ad is clicked on and opened by the visitor, a cost is tabulated and charged back to the advertiser. In essence, the advertiser is being charged for running the ad on a pay per (visitor) click basis. (more…)
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How to Get Started with Google Adwords
Posted on 26. Sep, 2009 by Trond.
For an internet marketer, building or launching a website can be a time consuming and frustrating task. When this done, though, most marketers face an even greater challenge: Getting traffic to their sites. Fortunately, Google Adwords provides a means for getting traffic quickly, so marketers do not have to wait for weeks or months to begin making sales. Getting started with Google Adwords is quite easy – even a new marketer can set up a campaign and begin receiving traffic in a matter of a few hours. (more…)
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Should You Hire a SEO Copywriter?
Posted on 26. Sep, 2009 by Trond.
Should you hire a SEO copywriter? It has often been said that content is king in the world of SEO, and to a certain extent, that is true. Good content will lure more visitors—and keep more visitors, more importantly—than any amount of clever keyword usage. But even if you have good, solid content, it may take a while for visitors to find it. Unless, that is, your content is optimized for the best search engine results. (more…)
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The Truth About Adsense and the Myth of Overnight Riches
Posted on 26. Sep, 2009 by Trond.
There is a lot of business being done and hot air being talked across the internet around the ability of Google’s Adsense programme to change your life and make you rich, even overnight if some of the ‘get rich quick’ peddlers are to be believed. Anyone starting out with a website or thinking of using Adsense (or any similar advertising vehicle) needs some honest advice about just how difficult it is to make any real money. Yes, with the right website, you can earn money and yes, some website owners do make staggering amounts, but a bit of truth and common sense needs to enter the overhyped ‘work at home’ equation somewhere, especially in terms of expectations of the scheme and its potential for the average website. (more…)
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Who Should Take the SEO “Bill”? Marketing or Technical Departments?
Posted on 11. Sep, 2009 by Trond.
Every day something can be learned about SEO, but so many things go unaddressed, unfortunately even by those who say they’re SEO experts.
The big question that needs to be addressed here is the SEO bill. Should your technical department take the SEO bill? Or should marketing handle it? (more…)
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10 Reasons to Invest Time and Money in SEO
Posted on 11. Sep, 2009 by Trond.
So what’s all the fuss about investing time and capital into SEO?
Search engine optimization can be done by anyone … or it’s too expensive … or there are too many scams out there and far too many sites. So why invest into it if anyone can do it, or if its expensive, or if many “SEO experts” are in fact rookies in the industry?
Because it works, and a good SEO professional is invaluable. SEO works on billions of searches every single day. Not only can you make much more money with an optimized page, you also have the opportunity to receive both passive and direct income on one or dozens of sites. (more…)
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10 Popular SEO Myths
Posted on 11. Sep, 2009 by Trond.
SEO often gets a bad name from those who are “experts”. The problem mainly is SEO can make you lots of money. The provider obviously profits, but if done right proper SEO creates profit too.
That leads to the 1st myth of SEO, and it’s a good start. (more…)
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5 Reasons Law Firms Should Integrate SEO into their Marketing Efforts
Posted on 16. Aug, 2009 by Trond.
Customer acquisition is an essential facet of growing law firms and generating new profits. Additionally, customer retention is critical for the sustainability of legal businesses and law firms. Focusing on meaningful strategies that will attract the type of customer that a legal business would like to discover as well as assist a law firm in retaining their existing customer base is crucial in today’s economic climate. Innovative SEO methods coupled with social media outlets, email marketing campaigns, and even traditional methods of marketing legal firms can easily accomplish both of the above tasks. (more…)
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Top 3 Internet Marketing Strategies
Posted on 19. Jun, 2009 by Trond.
As an entrepreneur, you have probably heard of the tried and tested ways to market the products or services you offer. You might have studied different marketing models in an attempt to steer your business to success. Along the road, you have encountered several difficulties in the application of your marketing strategies. Of course, you want to find better ways of bringing your brand to the fullest. I say, you try Internet marketing.
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Importance of SEO: A New Reality, the Picture!
Posted on 21. Apr, 2009 by Trond.
“If you were rich, able to buy anything you wanted from stores, buying the signature cars, treating your loved one to expensive jewelry and dinners constantly … “ A picture like that may not be what comes out of your SEO copy, but a picture it is. If you’re confused, a picture is one of the hallmarks of creative business copywriting, and incredibly important to any piece of SEO copy. SEO copy is different because you often have less time to grab reader’s attention. The advantage is your audience is often doubled if not tripled in comparison to a direct mail letter. (more…)
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